ToumAI is a Moroccan startup that specializes in customer experience. It has raised EUR1million to accelerate the development and launch of its platform, HolistiCX. HolistiCX is an advanced AI platform that analyzes customer interactions in real-time. The funding was led Orange Fab Maroc, a startup accelerator of the Orange Group. Other investors included Orange Ventures and Launch Africa. Hendrik Kastel, CEO of Orange Maroc said, “We are delighted to support ToumAI at this new stage of its growth.” Their expertise in AI, and vision to transform the customer experience, align perfectly with our investment strategy in cutting-edge technology.
Established in June 2020 ToumAIis a company that develops AI-powered customer experience solutions to address language barriers and cultural nuances. HolistiCX, a suite of products from the company, allows businesses to customize interactions based on generational preferences and emotional profiles. It also takes into account communication channels, cultural backgrounds, and communication channels. Its technology is focused on improving voice commands in local language, improving interactive voice response systems (IVR), and enabling advanced churn-detection.
To provide actionable insights and recommendations for CX improvements, the company aggregates data from across departments. ToumAI’s focus is on multilingual expression and culture sensitivity, which sets it apart in a market that struggles with these complexities. This technology is able to understand thousands of dialects and help businesses connect more effectively with their diverse customer base. This capability is especially relevant in regions that have many local languages and dialects such as Morocco and other areas of Africa.
Due to the high illiteracy rate in Africa, especially in sub-Saharan West Africa and other parts of Africa, a large portion of the population relies heavily on oral communication. ToumAI helps businesses to understand and engage these communities.
Currently the company operates in Morocco, Senegal and Malta with plans to expand into Tunisia shortly.ToumAI also has partnerships with organizations such as AIOX Labs, Open Startups, Incubateur Provence – Cote d’Azur, Wenov, OrangeFab, and Inwi Innov. Youcef Rahmani, the company’s COO, and Imade Benelallam have emphasized their commitment to make CX more inclusive and adaptive.
The co-founders of the company, Youcef Rahmani (COO) and Imade Benelallam, highlighted the contributions made by their team, including PhDs and industry specialists, and acknowledged the support they received from investors and clients. ToumAI also benefits by its participation in programs such as the Intel AI Liftoff program and NVIDIA AIInception Program.
