by Alexander Lee * 14 May 2025 *
Ivy Liu.
Artificial Intelligence has become a standard tool in many creators’ toolboxes by 2025.
As AI continues to improve, creators begin to implement generative AI in every stage of the production process. From script writing to AI generated voices, creators are finding that AI simplifies their jobs and makes their lives easier – even if advertisers are still averse to AI content.
On Wednesday, May 14, AI audio generation company Wondercraft will be published by Wondercraft. Comprehensive report about creators’ daily or weekly workflows using AI tools. The report, based on an online survey conducted between March and April of 2025, included responses from 514 creators from North America, Europe, and other regions. The majority of respondents were from North America. The subjects were roughly split evenly by age and gender.
Allison Harbin, an AI analyst at professional services advisory CBIZ and a responsible AI specialist, said: “I would imagine most of the content being produced is at least partly aided by AI. Unless it’s a Substack written by a journalist.” She noted that journalists’ ethical concerns were more likely to prevent them from using AI than other types of creatives.
Take a look at how — and how many– creators will embrace AI in 2025.
More than 80 percent of creators are using AI to some extent in their workflow.
Wondercraft’s survey found that 44.2 percent of creators are currently using AI in their workflow. Nearly 83 percent creators responded to the survey, and the remaining 20 percent is evenly split between creators that have tried AI but stopped using it, and those who have never used AI.
While the term “AI”which is often used to describe both generative AI as well as older machine learning tools, was used by Wondercraft in its survey, it focused on generative AI. Respondents reported that they were using AI image tools such as Midjourney and chat tools such ChatGPT, as well as audio tools such Wondercraft and ElevenLabs. 37.6 % of creators said that chat tools were their most-used AI tool.
According to Wondercraft CEO Oskar serrander, “We find that [AI] is the genesis for everything.”
AI is most common among video creators.
Wondercraft’s findings show that more video creators than any other type of creator use AI tools. 54 percent of respondents identified as video creators. This finding is supported by other reports that focus on the use of AI by creators, such as URLgenius. Creator AI use report published last month found that 29 percent TikTok creators regularly used AI, compared with only 17 percent commerce creators on platforms like Instagram and Facebook. Video creators can use AI in both ways. While text and audio creators usually use AI to script and visual creators for imagery, video makers can use it for both. URLgenius CEO Brian Klais believes that the increase in AI usage across all formats is a reflection of creators’ desire to streamline and optimize their workflows as they prepare for a possible economic recession.
If you’re looking at AI from the perspective of productivity or streamlining workflows, that’s what we’ve learned — that in a tough economic climate, people will be forced to consider how AI can help them do more with less.
Older artists are more likely than younger ones to use AI.
According to Serrander, one of the most surprising findings of Wondercraft’s report was that only 41.8% of respondents under 25 years old said that they used AI in their workflow. The 25-to 34-year-olds, 43.2 percent between 35 and 44, and 43.6 percent between 45 and 54-year-olds all said they used AI in their workflow.
It is often assumed that younger generations will adopt new technology sooner. Serrander was surprised to learn that younger creators are more hesitant to adopt AI. He also pointed out that some of the most advanced generative AI software tools, which are most suitable for producing publishable, finished work, are expensive and may be beyond the budget of younger creators.
Another possible explanation for the relative lack of AI adoption by younger creators is their distrust or apprehension of the new technology. URLgenius’s report from April found that although the use of AI is increasing, creators are still concerned about the potential replacement of human creativity by AI.
Reasons for caution
Creators who use generative AI risk alienating their audience. They are concerned about the impact AI will have on human creativity. A January 2025 A Nielsen study found that 55 percent felt uncomfortable consuming AI generated media. They cited concerns over privacy, lack of ethical oversight, and the potential for spreading misinformation.
Harbin said that the large language model may be inaccurate or incorrect in some cases. “We don’t know what they are trained on, and even engineers who created them aren’t sure how they will behave over time,” Harbin added. “So, if [a creator’s] content depends on accuracy, I think disclosing that it was partially generated by AI is an important ethical obligation.”
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