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Jay Peters is a senior journalist covering technology, gaming and more. He joined The Verge after almost two years at Techmeme.
EA has partnered with Stability AI to help integrate AI into its development process. The two companies will “codevelop transformative AI tools and workflows to empower our artists and designers to reimagine the way content is built,” EA saysEA says. EA’s designers, developers, storytellers and innovators are responsible for this work.
EA Chief Executive Andrew Wilson has previously praised AI, saying that it is “at the heart of storytelling.” The company’s core business is “ “. AI could become even more embedded in EA operations in the future. The investor group looking to take EA public has its eye on AI being used at the company. The Financial Times reported that investors were betting that AI-based costs cuts would significantly boost EA’s profits in the next years. And Krafton, the maker of PUBG: Battlegrounds ( ), just announced it was investing heavily into AI to support its “AI First” approach.
According to EA, one of the first initiatives EA will work on with Stability is “to accelerate creation of Physically Based Rendering materials through the development new artist-driven workflows” – such as tools that generate 2D texture that maintains exact color and lighting accuracy across any environment. Stability AI This story will be added to your personalized homepage and you will receive email updates.
- Jay Peters
