According to a recent report, the Meta AI-style sunglasses would serve as a temporary solution until Apple can deliver a more advanced AR eyewear.
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According to the report, the lower-cost Vision Pro is likely to have a less-powerful chip and fewer features, bringing down the price from the original $3500. According to the report, it’s also expected that the device will include an ultralow latency system for streaming Mac displays. Apple, in line with other reports, is still working on smart glasses with cameras and mics, similar to Meta’s Ray-Ban range. Bloomberg cited an anonymous Apple engineer as saying that
Tim Cook, CEO of Apple, “cares about nothing else” is more than delivering a pair of AR glasses. Apple is using camera- and microphone-enabled eyewear as a stepping-stone into the AR space until the technology is perfected and can be worn comfortably and easily like traditional eyewear. This is in line with earlier reports that Apple plans to channel some Vision Pro’s billions of dollars in R&D in visual intelligence to future products, such as smart glasses expected to be launched in 2027. Apple did not immediately respond to an inquiry for comment. Apple has spent the last few years refining existing technologies that are hot, such as mixed-reality headsets and AI features. Meta is currently better positioned than any other smart glasses company to dominate this category, especially as it continues to improve its hardware, software, and growing ecosystem of service. Bloomberg reports that Cook is “hell-bent on creating an industry-leading product before Meta can.”
According to the report, the glasses will use Siri and Visual Intelligence, as part of Apple Intelligence AI’s broader platform. Privacy would remain at the forefront of Apple’s product strategy.
The company may still face challenges in making this device as indispensable as other products, especially the iPhone, and at a cost that is affordable enough to drive mass acceptance.
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A priority for the long term
Eric Abbruzzese is a research director at ABI Research and he called Apple’s interest on smart glasses a priority for the long term. he said. “AR as a supplement to the smartphone, similar to an Apple Watch, is a very compelling product category that is truthfully only just starting to be served appropriately.”
Glasses such as Meta’s Ray-Bans demonstrate that people are interested smart eyewear, but building one with screens is still a major challenge. Abbruzzese stated. Apple, Meta, and Google are creating products that combine AR and AI. Abbruzzese called the “holy grail” smart glasses a mass-market wearable. It is an affordable, display enabled wearable that pairs up with a smartphone, and uses voice input, sensors and AI agents to provide natural, hands-free interactions. He said
“The relationship between AR and AI is a significant, mutually beneficial relationship where each technology benefits from the other,” .
