discussed its results and updates in today’s third-quarter conference call. This included some statements about its AI efforts. CNBCreported that CEO Tim Cook stated that the company was “significantly growing out investments” artificial intelligence. This shouldn’t come as a surprise to anyone in the tech industry. Cook acknowledged that an acquisition could be made to help the company’s AI work. He said “We’re open to M&A that accelerates our roadmap,” . Cook told reporters that Apple could be a target for an AI purchase. He said that Apple had acquired seven businesses this year, but none of them were AI-related. Cook statedReutersthat the team was “making good progress on a personalized Siri.” Despite expectations that Siri improvements would be unveiled at WWDC2025, the latest projections suggest that the AI powered update to this service might not be ready until Spring 2026. Apple announced a few Apple Intelligenceiterations at WWDC
but the consensus is that Apple’s AI efforts are lagging behind other large tech companies. This has led to speculations that Apple may be looking outside to improve its position in the race to develop the best AI features. Recently, Apple executives have been reportedly looking at Perplexity for a possible acquisition.
