EA partners with Stable Diffusion, the company behind AI games

a new partnershipwith Stability AI. Stable Diffusion is the creator of AI image creation tool Stable Diffusion. The company will “co-develop transformative AI models, tools, and workflows” to the game developer in order to speed up development and maintain quality. We give our creatives the tools they need to express themselves.” To start, the “Smarter paintbrushes,” EA and Stability AI are building are concentrated on generating textures and in-game assets. EA hopes to create “and Physically Based Rendering Materials” with new tools “generate 2D textures with exact color and lighting accuracy in any environment.”

The company also describes using AI to “Pre-visualize entire 3D environment from a series or intentional prompts. This allows artists to creatively direct game content.” Stability AI is most famous for its powerful Stable Diffusion image generator, but the company maintains multiple tools for generating 3D modelstoo, so the partnership is by no means out of place.

It helps that AI is on the tip of most video game executives’ tongues. Strauss Zelnick, the head of Grand Theft Auto publisher Take-Two, recently shared that generative AI “will not reduce employment, it will increase employment,” because “technology always increases productivity, which in turn increases GDP, which in turn increases employment.” Krafton, the publisher of PUBG: Battlegrounds, made its commitment to AI even more clear, announcing plans on Thursday to become an AI-first company. Microsoft and other companies with a direct interest in the success of AI have created tools for gaming and developed prototypes.

EA’s motivations might be simpler. The company is currently being taken private and will soon have billions of dollars in debt. The company may hope to survive by cutting costs using AI.