ChatGPT is increasingly being used worldwide in the culinary sector. This can be positive, as some examples show. However, the human factor continues to play an important role.
By Christian Bernhard
ChatGPT can also do culinary things, as examples around the world show. (Photo: Ascannio/Shutterstock)
In Dubai it is evident that ChatGPT can also be successful in culinary terms. Restaurant and supply chain Dodo Pizza asked AI to develop new pizza variants – and one of them became a best seller. “The pizza became a huge hit and is still on the menu,” Spartak Arutyunyan, who leads menu development for Dodo Pizza’s Dubai branch, told the BBC.
AI as a creative culinary stimulus
The pizza is topped with Arabic shawarma chicken, grilled Indian paneer cheese, Middle Eastern herbs and tahini sauce as it was meant to represent the cultural mix in the city. “As a chef, I would never mix these ingredients on a pizza”, sagte Herr Arutyunyan, ,,trotzdem war die Geschmacksmischung uberraschend gut.”
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ChatGPT is also used in the USA to create new recipes – for example in the taco restaurant Velvet Taco in Dallas. Its director, Venecia Willis, finds the creative input that AI can provide when it comes to new recipes positive.
Supermarket chain uses AI to identify food trends
“I think AI is a great tool when you’re in a bit of a creative crisis”, sagte sie. Nach dem Motto ,,diese Kombination konnte tatsachlich funktionieren, lass es uns versuchen” Can the AI suggest something that I may not have thought of?” Willis betonte auch, dass sie ,,mit KI nicht vollig auf Abwege geraten wurde”. In her opinion, there must be a “human element to validate recipes.”
British supermarket chain Waitrose uses AI to identify emerging food trends on social media. These currently include, for example, “Smash Burgers” – crispy burgers that are made by crushing minced meat in a super-hot pan.
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Not all ChatGPT recipe suggestions are useful
“We’ve seen Smash Burgers trending all over social media”, sagte Lizzie Haywood, Innovationsmanagerin bei Waitrose. Also nahm sie sie in das Sortiment auf, was den Trend weiter verstarkte. ,,Zeitgleich mit der Einfuhrung unserer Smash-Burger eroffneten in Grossbritannien drei oder vier spezielle Smash-Burger-Restaurants”she said.
However, AI alone is unlikely to trigger culinary revolutions. Just take another look at Dodo Pizza in Dubai. In addition to the successful recipe, ChatGPT also had special ones” Pizza-Varianten ausgespuckt: Wenig uberraschend schafften es die Pizza-Varianten ,,Erdbeeren und Pasta” as well as “blueberries and breakfast flakes” are not on the menu. Not only Italian pizza makers were happy about this.
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