Apple Intelligence was launched only a few months back, but there are many more features to come in iOS 18.4 or later. A new memo leak gives us an insight into Apple’s two main priorities for its AI efforts in 2018.
Siri’s redesign and improving AI models should be top priorities.
Mark Gurman reported earlier today that Apple had moved a key executive, Kim Vorrath, into its AI division. She would now be responsible for “whipping Siri and artificial intelligence into shape.”
This news was revealed in a leaked note by Apple’s AI director John Giannandrea. A second interesting paragraph from the memo has been shared. It outlines Apple’s AI priorities for this year.
In the memo, Giannandrea stated that the artificial intelligence group was focused on improving the company’s AI models and revamping the underlying technology of Siri this year. Apple’s AI priorities are
Rebuilding the core technology behind Siri and
Apple Intelligence’s current shortcomings are aligned with the internal focus
Gurman has previously reported that Siri is undergoing a big behind-the-scenes transformation into ‘LLM Siri,’ which is targeted to ship in spring 2026—perhaps in iOS 19.4.
That project sounds like exactly what Giannandrea says is Apple’s big focus for the year.
The second area of focus makes sense too.
Improving the company’s AI models is a clear need when considering the recent issues around notification summaries.
While they’re a great feature when they work properly, these summaries can regularly include errors. As a result, Apple is temporarily disabling them in iOS 18.3 for select app categories. Presumably, until the backing AI model can be brought up to par.
What do you think of the reported Apple Intelligence focus this year? Let us know in the comments.
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