The Rundown: Nvidia GTC showcases new AI abilities that span many industries (19459000)
by Marty Swant * 20 March 2025 *
Nvidia GTC 2025 (GPU Technology Conference), which is taking place in San Jose, Calif. this week, has revealed a variety of AI capabilities for a wide range of industries. Marketing companies such as Accenture and S4 Capital Monks have both showcased their partnerships.
In the Nvidia CEO Jensen Huang’s Tuesday keynote, he detailed numerous updates. He claimed that AI and machine-learning has “reinvented” the entire computing stack, which requires different processors and operating systems as well as applications and data orchestration.
He said that the way people access data would be fundamentally different in the future, citing Perplexity’s model which combines traditional search methods with conversational AI. “Instead, I ask Perplexity to do the retrieval… This is how enterprise IT will also work in the future.”
The launch included an open-source software named Dynamo that is designed to improve efficiency and scalability for large language models. Huang said Dynamo optimizes GPU resources to accelerate AI processing, decrease costs, increase speed, and enhance real-time. He said that Dynamo would process computational resources to create AI. Tokens – the building blocks for AI content and enterprise solutions.
Although Huang did not mention too many examples at the Nvidia GTC2025 stage, partners such as AWS, Google Clouds, Microsoft Azure, Meta and others were mentioned in a blog about Dynamo. Perplexity AI
Monks demonstrates Nvidia technology
Nvidia doesn’t just focus on advertising. Major brands and marketing agencies are increasingly partnering with it to power themselves. Monks is one example. The company announced a 50-person team named the Monks Agentic Advisory is a “nimble team” that provides “advancement and consulting services.” Monks also certifies 150 engineers in order to build and deploy custom generative AI for clients.
Monks unveiled a new video to demonstrate how it uses Nvidia technology. AI-generated video for Puma that uses Monks workflows to create hyper-realistic video using Runway’s generative video tools and agentic AI.
Monks’ Chief Innovation Officer Henry Cowling says agencies and clients must consider how AI will affect how people work, workflows and broader conversations on how organizations are designed. Cowling said that it is impossible to talk about enterprise transformation, or marketing operations transformation, without mentioning Nvidia. “At some stage, even if you’re just talking about the chip stack, you’ll eventually hit Nvidia, and they’re clearly working their way up the value stack.”
T-Mobile: T-Mobile will work with Cisco to develop AI-native Wireless capabilities for 6G wireless – Huang claims AI could revolutionize communication through mimicking the way humans use context and prior information to convey meaning.
- Oracle (): Another Google’spartnership with Oracle will help companies better organize and search large volumes of text and images.
- Google will be the new Nvidia. First adopts SynthID, an embedded Google DeepMind AI. Watermarks can be added to AI-generated content in order to increase transparency and trust by protecting against misinformation and misattribution. Accenture: The consulting firm announced a new AI Agent Builder that will use newly released Nvidia Llama Nemoton reason models. Accenture said in a press release that it has already built 50 AI agents tailored to specific industries for clients such as ESPN, HPE, and the United Nations. Disney:Nvidia & Google Deepmind Previewed was a collaboration between Disney and previewed to create Star Wars like droids. The companies are using a number of new Nvidia innovations to develop the robots. This includes Newton, a new open-source physics engine which simulates robotic movements in real-world environments.
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