The latest AI breakthroughs that businesses can’t ignore (1945900)
In the last few months there has been an explosion of AI tools, which offer businesses amazing features to enhance their customer experiences, streamline processes, and speed creative work.
AI tools are being adopted by companies to revolutionize how they interact and brand with their customers, accelerate creativity, and streamline their operations. Recently launched AI-powered platforms offer organizations the opportunity to lead in a rapidly evolving digital landscape. These new capabilities help organizations keep up with the rapidly changing digital landscape. They enable them to remain competitive and efficient while also responding to customer needs.
Below are the new AI products that will revolutionize how companies engage with their customers, produce content and secure data.
Hotwire ushers in a new age of AI search
Hotwire Global launched its first product, Hotwire Spark as part of the newly established global AI Innovation Lab. Spark is designed to optimize brand discovery and visibility in AI search platforms such as OpenAI’s ChatGPT and Google’s Gemini. Hotwire Spark is a unique solution to the AI search revolution that has transformed how users find products and brands.
Spark, unlike traditional tools that rely solely on keyword tracking to adapt to AI engines’ dynamics, uses semantic search and context analysis. It takes into account user profiles, query context and real-time sourceattribution to ensure businesses remain visible in an AI-dominated environment.
VideoGen empowers creatives through Envato
Envato introduced VideoGen, an innovative feature that allows subscribers create hyperrealistic cinematic videos by using text prompts and images from Envato’s vast library. This tool, developed with Google’s Veo 2 & Vertex AI, allows creatives to create short, high-quality videos in just minutes. VideoGen’s ability transform text into video and to recognize cinematic features like camera movements, shots and compositions gives creators unprecedented control over projects.
VideoGen’s rapid production and easy customisation is changing the way individuals and businesses produce video content for advertising, marketing, and creative projects. Envato said that VideoGen allows users the ability to create videos using a variety of sources including text-only prompts and AI-generated images.
Trusst AI revolutionizes the customer experience with Gen AI
TrusstGPT, a platform powered by AI, was launched by Australian startup Trusst AI in partnership with Amazon Web Services. This tool allows businesses in industries like retail, healthcare, and financial services to improve customer experience through advanced analytics and automated processes.
TrusstGPT’s generative AI capabilities analyze millions of customer interactions across multiple channels, and provide actionable insights that optimize customer service and marketing. The platform supports autonomous AI agents who handle everything from sales calls and customer churn prediction to saving businesses time, reducing costs and improving operational efficiency.
Zendesk’s AI-Powered Resolution Platform sets a new standard for customer service
Zendesk’s AI-powered Zendesk Solution Platform transforms customer service by automating it. The platform combines AI agents with expert support to ensure efficient and resolution-focused interactions. Zendesk focuses on outcomes to ensure businesses only pay for issues that are resolved.
This shift to outcome-based pricing represents a significant shift in customer service. AI not only expedites the service but also ensures that issues raised by customers are addressed effectively. Tom Eggemeier is the CEO of Zendesk. He said that “the only metric in customer service that matters is resolution.” “With Agentic AI we ensure that each interaction leads to a solution.”
ESET improves cybersecurity with AI powered MDR Services
ESET, the leader in cybersecurity, launched ESET PROTECTMDR, which offers AI-driven Managed Response and Detection services for small and large businesses. This new service helps protect businesses with real-time monitoring of threats, automated patching and proactive detections of cybersecurity risks. Businesses can improve their security posture with 24/7 support without needing dedicated resources. ESET’s latest features are designed to simplify the threat detection and response process, giving businesses a comprehensive AI-enhanced solution.
ESET’s innovative MDR service ensures that businesses are prepared to deal with the ever-changing landscape of cybersecurity threats.
