Millions watched the Eagles beat Chiefs at Super Bowl 2025, and the Kendrick lamar halftime show. But it was also a big night for brands. Companies spent millions on game-day advertising, including AI-themed spots, commercials for drinks, snacks, services, technology, and even a PSA about the bathroom.
From nostalgic throwbacks like the Muppets gang, to golden-age women going on joyrides, to fans-turned-ad-stars, the ad parade didn’t stop. We’ve compiled an overview that includes product brands, celebrities and fan-made bits. There are also inspirational themes, oddities, like Seal’s appearance, and oddities. Here are some of the major drops from the night.
Read More– Fox Sports will stream the Super Bowl for free on Tubi.
Instacart – Brand icons on a Sprint
In a Super Bowl debut for the company, Instacart airs its We’re Here ad, which features a cast of grocery brands celebrities such as Chester Cheetah and Old Spice Guy. Nike: Ignore the people who say you can’t.
With athletes like Sha’Carri, Caitlin, Alexia Putellas Jordan Chiles, Sophia Smith, and Doechii as voiceovers, Nike delivers a message of “just do it” with a new approach.
Jeep – Write your own Owner’s Manual
Harrison Ford talks to the audience about freedom, life, and what makes you happy. “Freedom is the roar of one man’s engine and the silence of another’s,” He says.
NFL : I am someone
Although the NFL has released many Super Bowl commercials in recent years, this one is a positive message for children and highlights some of their work – and that of their teams – in local communities.
Mission: Impossible 8.
Tom Cruise returns in an ad that will be shown during the Super Bowl for the upcoming movie, Mission Impossible: The Final Reckoning. OpenAI: Starting Point
OpenAI’s first Super Bowl ad, for ChatGPT, used dots (points) to show how artificial intelligence can be used to put your thoughts into action.
Drink while on the job with Liquid death
Don’t let the cold fool you. Liquid death urges everyone to stay hydrated by drinking water. Apple TV Plus: Duhpocalypse film
We won’t reveal the details of this new project. Seth Rogen, Johnny Knoxville, and Kathryn Hahn all appear. Be warned: this one is gross. Disney Plus: No Joy Really Sucks
Disney’s 60 second ad explores the feeling of being without joy through clever wordplay. The streamer asks, what if Bart had never done Sey-mour Butts. What if murders never happened in that building? This ad is a shorter version that will run during the game. Check out this cut.
WeatherTech – Born to be Wild
There’s no need to imagine what can happen when four flirty senior ladies hit the road in an ’63 Lincoln convertible. WeatherTech covers it all: breakdancing and catcalling to mugshots, bingo, and mugshots.
Coors Light – Beat the Monday Blues
Coors Light is a relatable way to describe that feeling of sluggishness after a game on Monday. Gather around for these sloths, and a case beer. Uber Eats: Super Bowl Licks
Matthew McConaughey claims that football was invented to make us buy food – wings, Caesar Salads, Apple, Steaks, you name it. This spot reveals the conspiracy theory, featuring Sean Evans, Kevin Bacon Charlie XCX Martha Stewart and Greta Gerwig.
Short – Protein Piggyback.
Juno Temple is the star of this ad. The protein in the small serving of yogurt is enough to give Ted Lasso’s star enough fuel to piggyback Cleveland Browns defensive line Myles Garrett across the airport so he can make it on time. Google Pixel: Gemini AI’s mock interview (19659031) In this Pixel 9 advertisement, Google’s Gemini AI helps a father prepare for his “dream job,” But the conversation tugs on the heartstrings and you wonder if it’s the job he loves the most.
Dunkin: Experience the DunKings film
Ben Affleck wants to bring the band back together in his DunKings tracksuit. Affleck’s younger brother Casey has joined him in a sequel to 2024 Super Bowl advertisement. Jeremy Strong, a former Succession actor and notorious method actor, is a newcomer in the group. And judging by his appearance, he takes this job very seriously.
DoorDash : Girl math
The DoorDash ad taps into the viral girl math trend, and shows Nate Bargatze working out how much money he can save with DashPass. He’s spending that extra money on important things!
Bosch – Putting muscle in home appliances
Antonio Banderas, “Macho Man” and
team up to create a Bosch home appliance commercial that involves strength, know-how…and dancing? If you’re wondering, yes, the company got permission from Randy Savage’s estate “Macho Man” to create the advertisement. Watch out for the full spot coming soon.
Taco Bell – Fans get a little famous
A teaser for Taco Bell’s big game commercial shows Doja Cat scolding customers who photobombed the restaurant. The final version includes Taco Bells’ customers who took pictures at one of their “drive-thru cams.”
Angel Soft : Take a bathroom pause
According to reports, Super Bowl ad slots can cost upwards of $8 million. This makes the Angel Soft commercial very interesting. The toilet paper company, instead of focusing on a narrative, uses its ad space to give viewers a reason to take a break. Well played. Dodge Ram: Goldilocks is up to her old tricks.
Twisters actor Glenn Powell, who drove a Dodge Ram for the movie, yucking it as Goldilocks. Dodge Ram Super Bowl ads. Add a Van Halen song called Panama to a magnificent blonde wig, and you have a winning combination. Mountain Dew – Seal’s lime kiss on a rose.
Mountain Dew – The original teaser showed a quartet seals warming up to sing while singer Becky G floats nearby in a boat. The full ad features Seal’s (the person) head on the body (the animal) of a seal. The slippery fella belts a new version Kiss From a Rose. Watch it now and again in your dreams when the mammalian monster appears.
Barry Keoghan delivers Squarespace
Barry Keoghan delivers Squarespace
The Banshees of Inisherin 2022 fans will enjoy this Ireland-set advertisement, which stars Barry Keoghan with a donkey. (It’s not the same mule as the movie). Keoghan throws laptops with Squarespace websites pre-made like newspapers, before walking on air with an animal friend.
GoDaddy Get into AI
GoDaddy hired Walton Goggins as a spokesperson to promote its new suite AI tools, GoDaddy Airo. Walton Goggins Goggle glasses are owned by the actor. He uses GoDaddy’s marketing tools to help small business owners spread the word about their products. I want to buy a pair of Goggle Glasses while we’re discussing them.
Reese’s fans risk it all.
Reese’s goes big with its Chocolate Lava Big Cups. In the new Super Bowl commercial, lava does indeed flow… from a massive volcanic eruption. The peanut butter-chocolate lovers are so enamored by the taste that they run toward a hot flow of magma.
Ray-Ban Meta Glasses: It’s Chris Hemsworth, Chris Pratt and Kris
Chris Hemsworth, Chris Pratt and their AI-powered Meta Glasses get into some expensive trouble.
Doritos – Alien abduction.
Doritos invited fans to participate in the tasty action by allowing them to submit and vote for their own ads. This winning spot from Dylan Bradshaw & Nate Norell features aliens who want to learn all about Doritos.
Nerdwallet: Genius Beluga.
NerdWallet has released an extended version of its ad featuring a talking whale that sounds like Emmy winner Kieran. He’s friendly, but not afraid to throw in a few insults.
Rock: Wants to bring you home
This mortgage lender released an emotional ad with children and parents. The idea was to bring “Americans home.”
Book.com: Muppets Rule
Muppets back on TV. This is a great commercial, even if it’s for Booking.com. They deliver all the hits, including Kermit playing the banjo, Animal going nuts in the sand and Miss Piggy being as fabulous as ever. Statler and Waldorf are still hating everything, and The Great Gonzo zooms into the scene on a jetpack, adding a nice button to the end.
Bud Light : Beer cannons on the cul de sac
Post Malone and Shane Gillis want to party with their neighbors. They invite their neighbors by launching beer bottles onto their doorsteps.
SToK: Cold Brew: Channing as coach
Channing steps up as a special trainer to whip the Wrexham AFC into shape, but will they be right for the field. It’s possible that the SToK Coldbrew is what has him breaking out into his Magic Mike dance routine. What do Nick Offerman James Harden, and Andy Reid have in common? The mustachioed men are a group of men who have their iconic facial hair take flight after Adam Brody discovers that the snack table has run out of Pringles. Brody blows into the can, causing a whiskery call-to-arms.
Hellmann’s: When Harry Met Sally.
Three-and-a-half decades after Billy Crystal & Meg Ryan revolutionized the romcom genre with When Harry Met Sally. The duo has reunited to promote Hellmann’s mayonnaise. This spot recreates that one scene in the movie — you’re familiar with it. Google Workspace: Highlight small businesses
Google’s new 50 States 50 Stories ad highlights how small businesses across the country are using Gemini AI to grow. Shaboozey, the singer of A Bar Song (Tipsy), covers What a Wonderful World in this commercial for Nerds Gummy clusters. Morgan Freeman and Schitt’s Creek actor Dan Levy pitch an ad to Homes.com.
Little Caesars Pizza – Eyebrow-raising.
Eugene Levy also stars in an ad during the Super Bowl for Little Caesars Crazy Puffs. Should we be concerned?
Michelob Ultra – Pickleball hustlers.
Willem Dafoe & Catherine O’Hara, an intimidating pickleball pair looking to hustle Michelob Ultra from unsuspecting opponents. It is impressive to watch them beat one opponent after another. They are stronger than the likes of Olympic gold medalist Ryan Crouser, WNBA star Sabrina Ionescu and NFL legend Randy Moss.
Stella Artois Twinning Formula
In this quirky Stella Artois advertisement, soccer legend David Beckham finds out he has a brother aptly called Other David. Matt Damon portrays his long-lost brother. The on-screen chemistry is wonderful. Ben Affleck is right to be nervous.
Budweiser – Bring on the Clydesdales!
Clydesdales back in action! The star of the show is a little foal. It doesn’t really matter that this spot reminds of the Chef Boyardee ad where the ravioli cans roll home.
Tubi – Born to Love a Genre
After teasing a new birth at the Super Bowl, Tubi launched a new addition encouraging audiences to love whatever TV genre they choose, without any guilt. Fans can embrace what they enjoy watching, regardless of whether it is popular or not.
Haagen-Dazs – Not so fast and furious
Fast and Furious’ Vin Diesel, Michelle Rodriguez and Ludacris rev their engines to promote the ice-cream brand, but change things up for a different “slow life.”Nascar driver Ross Chastain disagrees with Busch’s goal of guiding.
Poppi – It’s not confession booth
Poppi, the prebiotic soda brand, doesn’t want to make you overthink your flavor choices. Rob Rausch, the Love Island star, is featured in this ad.
