An increasing number of Pins will highlight specific pieces of an aesthetic or outfit with a shimmering, animated glow. Pinterest will help you find similar items by displaying words that describe an item, such as the plaid skirt or blue jacket.
Pinterest uses generative AI and Visual Language Models for its new features. The VLMs translate images into searchable words, decoding your tastes from an image and assisting you in shopping for it. It’s a reverse image search tool that is more nuanced, one that can talk to you about your interest for vivid tones and stereopunk patterns.
It’s not expected that you can describe your dream outfit in perfect vocabulary. You don’t have to know the exact tailoring that makes a jacket a “structured casual” jacket. You just need to know that it has a certain vibe. Pinterest takes it from here.
Pinterest vice president of Design Dana Cho stated in a press release that “our visual search technology represents an evolution in how users interact and discover inspiration.” “We are not just delivering search results, we’re curating an individual journey of discovery to empower individuals to discover their unique style and shop for it.”
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Pinterest’s new tools don’t mean it’s entirely trusting of AI. The company has also begun adding new labels for AI-modified or AI-generated images and giving users the option to see fewer of them via topic filters. Itās a small but smart nod to the fact that inspiration is great, but that reality still matters when you’re shopping for actual clothing.
Still, it’s an interesting approach to online shopping, and one that fits the way people shop in person by looking at clothes, not just describing them. The AI is like a personal shopper who understands most people rely on visual impressions and gut feelings to decide what to buy, rather than knowing stitch patterns and trend terms.
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Eric Hal Schwartz has been a freelance writer at TechRadar for more than 15 years. He has covered the intersection of technology and the world. He was the head writer of Voicebot.ai for five years and was at the forefront of reporting on large language models and generative AI. Since then, he has become an expert in the products of generative AI, including OpenAI’s ChatGPT and Anthropic’s Claude. He also knows Google Gemini and all other synthetic media tools. His experience spans print, digital and broadcast media as well as live events. He’s now continuing to tell stories that people want to hear and need to know about the rapidly changing AI space and the impact it has on their lives. Eric is based out of New York City.
