Video creation is still the frontier of generative AI, and OpenAI leads the pack with its Sora AI video generator. The generator, which launched last month during the 12 days of OpenAI, has caused quite a buzz because of its highly realistic output quality.
On Wednesday, OpenAI shared with ZDNET that there are 10 Sora generations per second worldwide. That translates to 600 videos being generated every minute. The top five cities for Sora adoption are Seoul, New York City, Tokyo, Los Angeles, and Singapore, listed from highest to lowest.
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With Sora, creating a video from scratch is as easy as dropping in a prompt or an existing asset you own, such as an image or video in your gallery. You can also customize ratios, duration, and even select from presets to get your creative juices flowing.
Beyond video, OpenAI shared that the second-fastest growing feature on Sora is remixing, which allows users to add, remove, or edit objects in an existing video by using a text prompt, as seen in the video below. When remixing, users are also able to select the strength of the remix, depending on how much of the original video’s essence they want to keep.
Sora offers other video editing tools, including re-cut which allows users to trim and extend existing clips and blend which transitions video elements. The video editing and generating tools in Sora are useful for professionals and content creators who can use the platform to create marketing videos, clips, b-roll and more.
My favorite ChatGPT tool just got more powerful.
ChatGPT Pro and Plus subscribers can both access Sora, with different limitations. ChatGPT Plus, which costs $20 a month, allows users to create up to 50 videos a month. Each video can be up to 720p and five seconds long. The price may seem high, but other benefits include access to OpenAI’s newest and best features, including Advanced Voice, O1 with Canvas and o3 Mini. ChatGPT Pro costs $200 per month. It offers all the features of ChatGPT Plus, but at a larger scale. Currently, ChatGPT Enterprise, Edu, and Free accounts cannot access Sora. You can subscribe to ChatGPT Plus for a month if you want to try Sora but do not plan on using it long-term.
