helps brands in Africa and the Middle East to use avatars and smart campaigns tools to transform digital influences and make them more efficient by eliminating manual trackers and fragmented tool. “Our region is not short of talent.”
Meriam Bessa, co-founder of Hypeo Ai and CEO, said that smart infrastructure is what’s been lacking. “We are building tools that will allow brands and creators meet faster, match more effectively and work smarter using the power of AI.” Meriam Bessa co-founded the firm withOsama seized Salah Eddine MimouniThe firm,
connects brands to both human and AI-powered content creators within 15 minutes. It also provides a seamless campaign workflow that includes smart matching, pricing insight and real-time tracking. Hypeo Ai is aware that influencer marketing is booming in the region, but it’s hampered by inefficiency. Hypeo Ai has developed a smarter and faster way to manage campaigns, which are still mostly managed manually by agencies or spreadsheets.
By 2024, influencers helped social media become the world’s most popular advertising channel. Paid searches were surpassed and global ad spending reached $247B. This is expected to reach $267B at the end of 2025.
Hypeo Ai builds AI Meta Humans, virtual influencers who speak to local audiences while supporting global campaigns. Kenza Layli is its most famous digital persona. She has a following of over 200,000 people and was nominated for Miss AI 2024 – a global competition that celebrates AI-powered creators.
Hypeo Ai is tackling an obvious gap in the way influencer marketing works in the region, said Nihal Grii (19659012) Investment Ecosystem Development manager at Renew Capital. “We see the potential in their approach of simplifying the process, for both brands as well as creators, and are happy to support their next phase of growth.”
