Google now shows ads in chatbot conversation via its AdSense for Search Network, marking a change in its digital advertising strategies as generative AI becomes more common and used in place traditional search engine tools.
Before, ads were displayed within the search results for other websites. However, Google added them to chatbot conversations operated by AI startups in 2025. Bloomberg ().
The tech giant tested AI search apps such as iAsk, Liner, and Bloomberg last year and earlier this year.
Google Ads will now be shown in chatbot interaction
Google Ads has been a lucrative area for the Californian company, which maintains 90% of the global search market. Statcounter).
With the advent of rival AI chatbots such as OpenAI’s ChatGPT consumers can now obtain information more quickly and succinctly, putting Google’s ads network at risk.
According to a company spokesperson: “AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences.”
Google’s collaboration with startups has been a strategic decision that allows them to remain profitable, even though the search market is shrinking. However, it has not gone unnoticed.
Recently, two US senators questioned Google regarding its partnership with Anthropic. They expressed concerns about the competition in this sector. Microsoft’s OpenAI deal was also criticized.
According to the Department of Justice, Google’s monopoly in the search engine market is helping its AI strategies and that its AI use is further enhancing its market monopoly.
In April 2025, an American judge also found that Google had violated antitrust laws for “willfully acquiring monopoly power and maintaining it” in the advertising technologies market. A further hearing is required to determine the potential remedies, even though Google was found guilty.
