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This is the kind internal document you know existed but still hit hard if you’re Apple. In the middle of an antitrust reckoning on a global scale and an internal… whatever is going on there.
An OpenAI file recently unveiled outlines the company’s ambitions for ChatGPT. In a nutshell? They’re going to Siri with all their might.
The super-assistant (
) Thanks to the DOJ case against Google we now have an exclusive look at how OpenAI sees its competition and where it thinks ChatGPT will go next.
Document (via The Verge (dated late 2024), entitled “ChatGPT H1 2025 strategy”describes a significant evolution to OpenAI’s LLM that will turn it into a’super-assistant’:
What exactly is a?super-assistant?” It’s a T-shaped entity with intelligence. It’s an intelligent entity with T-shaped skills. It’s available everywhere you go, including chatgpt.com or our native apps. It is T-shaped, because it has broad skills to do the mundane daily tasks and deep expertise to do the tasks that most people cannot (starting with programming). The broad part is about making life easier. This includes answering questions, finding a house, contacting a solicitor, joining a fitness center, planning vacations and buying gifts. It also includes managing calendars, keeping tabs on todos and sending emails. The deep part is [REDACTED] ; though, as we reach fewer users, we’ll have to keep an eye [REDACTED].”
OpenAI’s plan appears to be on track, contrary to Apple’s
if you have been following ChatGPT’s development, you will know that this is what OpenAI was doing in H1 of 2025. The recent rollout of It’s all here: from cross-chat memory to Operator, which gives ChatGPT the ability to directly manipulate platforms, interfaces and platforms.
The document outlines a future in which ChatGPT will not only be an app or browser, but a tool that is always available, always listening and always ready to assist. You know, just like Siri was supposed to be.
One that knows you, understands your interests, and assists you with any task a smart, trusting, emotionally intelligent computer could perform.
This plan relies on OpenAI’s new generation models, along with agentic tools for code writing, web browsing, and device control. The plan does not mention hardware, where the recently announced Jony Ive collaboration would fit in. But you know it’s there, somewhere, under that redaction.
The Siri partnership will not be enough
. However, the biggest threat to Apple’s competitiveness is not just how the technology operates, but where.
OpenAI is clear that they are looking to challenge gatekeepers. They specifically name “powerful incumbents” who will leverage their distribution for their own products. ChatGPT is Siri’s fallback since almost a year, but OpenAI wants more.
“Real choice drives the competition and benefits everyone.” Users should have the option to choose their AI assistant. ChatGPT should be the default on iOS, Android or Windows. Apple, Google and Microsoft should not push their AIs on users without offering them fair alternatives. Google, Apple, Microsoft, and ChatGPT should all offer users the option to choose their default search engine, and their underlying indexes should be accessible to AI assistants. Apple’s AI roadmap is a mess.
Apple’s AI roadmap has been rearranged a few times. The Siri leadership has been moved under Vision Pro executive Mike Rockwell. Robby Walker, the former Siri leader, is now heading a new project called “Knowledge”which is Apple’s answer for ChatGPT. Bloomberg’s Mark Gurman reported that “it has already been plagued with some of the same issues that delayed the Siri revamp.”
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