Just in time for back-to-school, Bell is giving out free AI subscriptions
In an effort to retain customers, Bell is sending out codes for a free year of Perplexity Pro, an AI tool like ChatGPT.
The company’s press release says that eligible mobile and home internet customers will get a year of free Perplexity Pro. However, it’s not clear what constitutes an “eligible” customer, so we contacted Bell about it. If we receive a response, this story will be updated.
It’s also worth noting that Bell’s press release calls this a nearly $300 value, when the actual price for a year of Perplexity Pro is $275 CAD.
Bell says that mobile customers will start to receive redemption codes in the coming days, while home internet users will need to wait until the fall. The codes are being sent via text/email and will appear in your MyBell account portal as well.
For anyone thinking to sign up for a Bell plan in order to get a Perplexity Pro code, we’re not sure we’d recommend it right now. For one, it’s not clear whether the codes will go out to new customers, or what plan you’d need in order to get the code. And second, Bell’s $70 and $80 wireless plans still limit video streaming to standard definition, so we don’t recommend these plans for many Canadians.
Update 11/08/2025 1:56 pm ET: Bell has confirmed that mobility voice and data plans will get a voucher for Perplexity Pro.
Source: Bell
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