Emerging Infrastructure for Agentic Commerce: What Enterprises Must Know
As the foundational infrastructure for agentic commerce takes shape, businesses face the challenge of determining how to effectively engage in this innovative mode of buying and selling. Despite promising developments, the landscape remains fragmented, with multiple competing payment protocols and unclear preparation guidelines for enterprises.
Fortunately, an increasing number of cloud service providers and AI model developers are offering the essential tools that enable companies to build systems supporting agentic commerce. This shift is accelerating the adoption of agent-driven transactions across industries.
Visa’s Intelligence Commerce Platform Now Accessible via AWS Marketplace
Visa has recently made its Intelligence Commerce platform available on the AWS Marketplace, simplifying enterprise access to agentic payment tools and fostering faster integration of agentic commerce capabilities. While this does not imply that Amazon has fully integrated Visa’s Trusted Agent Payments (TAP) system, it signals a growing enterprise focus on agentic commerce solutions.
Scott Mullins, AWS Managing Director of Worldwide Financial Services, emphasized that listing Visa’s platform on AWS “makes payment capabilities accessible” in a secure, streamlined manner that easily connects with Visa’s existing infrastructure. He highlighted that AWS provides developers with pre-built frameworks and standardized infrastructure, removing significant barriers to development.
Moreover, AWS is facilitating integration with services such as Amazon Bedrock and the Amazon AgentCore repository. Visa and AWS will jointly publish blueprints in the public Bedrock AgentCore repository, which Mullins notes will “dramatically reduce development time and complexity” for creating agents in sectors like travel booking, retail shopping, and B2B payment reconciliation.
Importantly, the Visa Intelligence Commerce platform is compatible with the Multi-Channel Protocol (MCP), enabling seamless communication between agents operating on the platform and others within an enterprise’s ecosystem.
Key Features and Enterprise Benefits of the Platform
Through the AWS Marketplace, customers gain access to advanced authentication, agentic tokenization, and data personalization tools. These capabilities allow organizations to register their agents and securely connect them to Visa’s payment network.
The platform enhances security by masking credit card information through tokenized digital credentials and empowers companies to enforce transaction policies such as spending limits for agents.
Rubali Birwadker, Senior Vice President and Global Head of Growth at Visa, stated that hosting the platform on AWS enables scalable innovation, “unlocking faster development cycles for developers and delivering superior experiences for consumers and businesses worldwide.”
Mullins further explained that while Visa and AWS provide the foundational infrastructure, successful agentic commerce requires developers to orchestrate multiple agents working in concert and to tailor solutions to the unique demands of different industries.
For example, a travel booking agent blueprint integrates services from airlines, hotels, car rentals, and rail providers to offer comprehensive travel itineraries with embedded payment processing. Developers must design coordination patterns to manage these complex, multi-agent workflows effectively.
Given the diverse requirements across use cases, enterprises must carefully evaluate their existing infrastructure and leverage the MCP connection to ensure secure, identity-preserving communication between their agents and Visa’s platform.
Blueprints: Accelerating Agentic Commerce Development
One of the primary obstacles enterprises face when exploring agentic commerce is the fragmentation of commerce systems, which complicates integration efforts. To address this, Visa and AWS are collaborating to provide reference architecture blueprints that serve as foundational templates for developers.
These blueprints, developed in partnership with industry leaders such as Expedia Group, Intuit, and Eurostars Hotels, offer standardized, secure frameworks that combine AWS’s cloud infrastructure with Visa’s trusted payment network. They are designed to simplify the creation of agentic commerce workflows.
Managed through Amazon Bedrock AgentCore, these blueprints are compatible with the Visa Intelligent Commerce MCP server and APIs. AWS aims to establish a scalable foundation where autonomous agents can perform real-time reasoning and coordination to handle transactions efficiently.
Eventually, these blueprints will evolve into modular, reusable workflows adaptable for various applications-ranging from consumer-facing travel booking agents to enterprise agents managing employee travel purchases or retail procurement.
The Growing Momentum of Agentic Commerce
Agentic commerce-where autonomous agents conduct product searches, add items to carts, and complete payments-is rapidly emerging as a key frontier in AI-driven commerce.
Major technology companies like Microsoft and Google have introduced tools to facilitate product discovery and enable agents to interact with e-commerce platforms. Browsers such as OpenAI’s Atlas and Comet from Anthropic also contribute by linking agents to online storefronts. Retail giants including Walmart and Target have integrated ChatGPT, allowing customers to search for products conversationally.
However, a significant barrier to widespread adoption remains: ensuring secure and trustworthy transactions. In response, OpenAI and Microsoft launched the OpenAI Payments Framework in late 2023, following Google’s announcement of the Agentic Payment Protocol 2.0 (AP2) developed with partners like American Express, Mastercard, PayPal, Salesforce, and ServiceNow. Visa’s TAP system complements these efforts by connecting to the Visa Intelligent Commerce platform.
Mullins concluded, “The foundational infrastructure is now established through this collaboration, but realizing the full potential of agentic commerce demands thoughtful design that addresses industry-specific needs, user expectations, and existing system architectures-while leveraging the standardized infrastructure and blueprints now available.”
