Aarki launches Encore, a privacy-first mobile growth platform.

Aarki launched Encore, the next-generation machine-learning platform designed to deliver full-funnel mobile marketing growth in a privacy first environment. Encore is designed to improve user acquisition and retention by combining dynamic targeting, continuous models evolution, and SKAN 4 ready optimization. Encore is the only unified platform in the industry with a privacy first framework that supports both User Acquisition and Retargeting across iOS and Android – unlocking powerful synergies to sustain growth and long-term retention. Encore is powered by Aarki, a San Francisco-based AI infrastructure that includes over 1,000 servers, the ability to process 6 million queries per second, and the ability for it to own and operate its own servers. Encore dynamically fuses data, unattributed signals and real-time overlays of ad calls to maximize campaign efficiency and minimize media waste.

Key Advantages of Smarter Targeting: Creates high-precision segments using full spectrum data. Include unattributed MMP and real-time advertising signals. Full-Funnel intelligence- Unifies UA and RT for a higher lifetime value of in-app users.

Aman Sareen said in a press release that Aarki believes the future of mobile advertising belongs to platforms which unify performance with privacy. “With Encore, Aarki is delivering a complete solution that empowers app marketers to grow intelligently — from acquisition to retain — while thriving within a privacy-first environment. Encore isn’t an evolution, it’s a fundamental shift in the way the industry approaches intelligent and responsible advertising.

The early results of Encore demonstrate its impact. Aarki’s Encore has delivered a 25% increase in D7 ROI (day seven return on advertising spend) for a global gaming company and a 18% reduction in CPI (cost per install) compared to other optimization approaches. Encore offers a real-time creative studio to optimize ad performance and strategy. Encore accelerates growth and builds long-term trust with users by embracing continuous learning. Aarki has pioneered AI-driven mobile solutions for over 14 years. The Company processes more than 5 million ad request per second on over 10 billion devices worldwide, delivering measurable outcomes for hundreds of leading publishers and brands. Aarki, building on the success of the Post-Back solution – which helps brands unlock user acquisition and retention from first-party data – continues to lead in the post-IDFA world with privacy-first innovation designed to drive sustainable growth. Aarki, an AI-powered platform for mobile growth, delivers full-funnel results through dynamic targeting, deep-neural network optimization, and privacy first innovation. Aarki, which serves leading brands and publishers worldwide, combines advanced machine-learning, creative strategy, owned infrastructure, and ROI to drive smarter acquisition and retention. Aarki has offices in North America, Europe and Middle East, North Africa, and Asia.