Mark Zuckerberg does not just want Meta to be the leader in artificial intelligence. He wants to create the AI that will lead you.
Meta’s CEO announced in a memo sent to employees on June 30 that Meta Superintelligence Labs would be created. This was a major reorganization for the company’s AI effort under a single and ambitious goal: to deliver personal superintelligence to all.
Forget about chatbots. Zuckerberg’s dream is much bigger. He believes that in a few short years, AI won’t just be answering questions or writing emails. It will manage your schedule, anticipate your needs, run your home, help you make decisions, maybe even guide your career. Meta is the engine behind Life-as a Service.
As the pace of AI advances accelerates, Zuckerberg wrote that developing superintelligence was becoming a reality. “This will mark the beginning of a brand new era for mankind, and I’m fully committed to do what it takes to make Meta the leader.”
Zuckerberg memo to employees, per a source, lays out vision for the “Superintelligence” division and new hires
he says meta is “uniquely positioned” for the moment
the sales pitch is, essentially, “we the have money, compute and scale that most of our competitors do not” pic.twitter.com/QQqYeynhCj
— rat king (@MikeIsaac) June 30, 2025
The move is seen as a direct challenge to competitors. Alon Yamin is the cofounder and CEO at Copyleaks, a plagiarism detection platform. “The launch of Meta Superintelligence Labs isn’t an announcement. It’s a declaration: Meta won’t accept second place in AI,” he said. He continued, “Meta sees this as a make-or-break moment for AI leadership.”
Bloomberg first reported on the memo Monday. Gizmodo has since been confirmed by a Meta spokesperson that the memo’s contents are accurate.
In order to make this happen, Zuckerberg has assembled a sort of AI Avengers team. The new hires are a major talent coup.
- Alexandre Wang, founder of Scale AI, and one of AI’s most connected operators, joins Meta as its new Chief AI Officer. Nat Friedman, former CEO of GitHub, and a leading AI investor, will be joining Meta to manage AI products and applied researchers. Shengjia Zhou, one of the creators of GPT-4 and a member of OpenAI, has recently joined Meta’s new laboratory.
They are high-powered hires with a reputation for building quickly and thinking years in advance of the market. Zuckerberg says that more big names will be joining the team.
Meta has a solid foundation with Llama – its open source family large language models. The company claims that Meta AI, powered by the latest versions, reaches 1 billion users per month across Facebook, Instagram and WhatsApp.
That was only phase one.
Zuckerberg wants to create a new generation capable of what experts call frontier performance. This is AI that can plan, adapt and act without much human input. If this is successful, Meta will not only be able to compete with OpenAI and Google DeepMind but also become the home of the first truly general-purpose personal intelligence. This AI doesn’t just answer questions. It runs your life. Meta isn’t a newcomer. The company knows more about you through Facebook, Instagram, or WhatsApp than most of your closest friends. It has quietly spent the last 15-years building a behavioral mapping of billions of users, tracking who you speak to, what your look like, what you say and what you purchase. This treasure trove is now fuel for the second phase: an AI which not only knows you well enough to run your own life better than you do.
In technology speak, Zuckerberg’s vision is “agenttic AI,” or an AI that can act on your behalf. Imagine an infinitely capable, personalized intelligence always on and available on your phone, your glasses, or across all of your devices.
- You don’t schedule meetings, it does.
- It has already booked your travel.
- It is already editing your resume, and simulating an interview.
- It knows what you should wear because it has seen your calendar and has already laid out your outfit.
Meta has a unique position to deliver this personal AI brain for mass market. It has access to billions of users, more behavioral data than any other company on Earth and a massive computing infrastructure. With Zuckerberg as the controlling shareholder, there are no shareholders who can slow down things.
But it also raises urgent concerns. Who controls this intelligence system? What will be its priorities? What happens when an automated system knows your preferences better than you, and this machine works for a company?
Zuckerberg is confident that Meta can be trusted with the creation and delivery of superintelligence for the masses. But the next chapter of AI won’t be about clever apps and productivity hacks. It will be a fight over who gets the chance to program the brain which programs you.
