CleverTap and upGrad partner to create a Deep Learning Track for Marketers to upskill them with AI & Analytics training

SAN FRANCISCO, CA & MUMBAI, Mar 13, 2025 – (ACN Newswire) – CleverTap,the all-in one engagement platform, has partnered upGrad, Asia’s largest integrated skillsing and forever learning major, to introduce a deep-learning track within upGrad powered Digital Marketing and Product Management with MICA and Duke CE respectively.

CleverTap has a clientele of more than 2000 brands in over 200 countries. They help them create personalized experiences for their customers. The platform is powered TesseractDB ™, the world’s most advanced database for customer engagement. It offers speed and cost-efficiency at scale. UpGrad, on the other hand is Asia’s largest integrated skilling company. It offers a variety of online and hybrid skilling programs, certifications, and Bootcamps as part of its B2C portfolio, while also facilitating top Indian universities to offer their diploma, master’s, and executive doctorates.

The two entities seamlessly integrate into the curriculum to enable deep learning, combining academic rigor and real-world applications. This equips learners with cutting-edge knowledge in customer retention strategies, engagement strategies, AI-driven marketing, etc. CleverTap’s platform will provide learners with exclusive industry insights, practical experience and the ability to tackle modern marketing challenges.

The dashboard will be available to learners for a period of one month. This allows them to gain hands-on experience with marketing analytics and create impactful campaigns. They can extend access at a discounted price for deeper learning. Candidates will also receive a joint certification from upGrad & CleverTap upon completion, giving them a competitive edge on the job market.

Sunil Thomas, co-founder and executive chairman at CleverTap ( ) said: “We are excited to collaborate with upGrad in this initiative. The marketing landscape is constantly changing and evolving, so it’s important for aspiring professionals stay on top of the game. This partnership allows us to interact and nurture the next generation of marketers.

Rohit Sharma, President, Consumer Business at upGrad commented on this initiative: “AI-driven Marketing is not the future. It is now. This partnership with CleverTap will ensure that our learners are not only job-ready, but future-ready. They will be equipped with core capabilities to churn data sets in order to drive business results. We at upGrad are committed to shaping careers in the new economy where AI and analytics define success. This thought-through partnership will continue to lead us to a unified approach for building a skilled talent force.

CleverTap University also offers videos to help users gain more knowledge about the CleverTap platform, its business use cases and best practices. These videos will be accessible through upGrad’s Learning Management System.

Upgrad

UpGrad, founded in 2015, is Asia’s largest integrated Learning, Skilling, and Workforce Development company. It offers a variety of online and hybrid skilling programs, certifications, and Bootcamps as part of its B2C Portfolio. It also allows top Indian and international universities to offer their Master’s, Executive Doctorates and Diplomas. Select programs are also tailored for Enterprise clients, under the corporate skillsing division, alongside other recruitment and staffing service. Learn more. https://www.upgrad.com/.

CleverTap

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