Dell Technologies accelerates AI, digital transformation and the Middle East

At Gitex Global 2025, held in Dubai last week, Dell Technologies showed its growing influence in Middle East by highlighting its role in advancing AI and digital transformation in both the public and private sector.

Walid Yehia is the managing director South Gulf for Dell Technologies. He spoke to Computer Weekly to discuss the company’s vision in the region. He highlighted the practical steps Dell takes to help organisations innovate and optimise costs as well as navigate the changing digital landscape. Yehia stated that “our job is to help our customers accelerate the AI and digital transformation journey in a simple way.”

To do this, we transformed and built a series of capabilities that we believed are fundamental to the AI and digital transformation of our customers. This in turn drives proper business transform. The partnership will focus primarily on AI-driven training programmes, consultancy and use-cases for sectors such as law enforcement, healthcare and public authorities.

Jean-Luc Rouinvy CEO of Emcode described the collaboration as an opportunity to combine technical expertise and innovative solutions in order to “redefine AI’s role in driving the digital transformation across the UAE.”

Our role is to help our customers innovate faster and with optimal cost. This requires progressive thinking, a clear strategy, and an innovation culture within the organization. Yehia stated that by combining these elements we can achieve real business transformation through cost-effective solutions in automation and intelligence.

Yehia cited a number of sectors that are leading in the adoption and use of AI and advanced technology, including public services and healthcare, financial services and telecoms. He said that these organisations are open-minded and ambitious about what they hope to achieve with AI.

Dell, for example, has implemented virtual AI assistants in healthcare that are available 24/7. They guide patients, connect them to specialists and support automated decision-making. The company is also exploring the use of agentic AI to automate business processes and decisions in order to accelerate digital transformation.

Dell’s Middle East strategy is based on collaboration with partners and governments. Yehia described a model of engagement that begins by understanding the strategy and visions of public sector clients.

Once we understand this, we can speed up their journey and achieve their objectives quickly by providing them with a platform that allows for rapid innovation, design, building, and testing.

Our strategy in the Middle East consists of delivering solutions that produce real business outcomes. We are building the capabilities and capacities to walk the talk and walk the walk, ensuring our customers can transform operations, innovate constantly, and achieve measurable outcomes,” Yehia concluded.