Published:30 September 2025
Estimated Reading Time: 4 minutes
Afari officially debuted its brand in Chongqing, unveiling a comprehensive “AI + Vehicle” strategy. The company showcased its groundbreaking 8D city smart driving technology and announced ambitious plans for the rapid deployment of robotaxis, aiming for large-scale commercial adoption. On 28 September 2025, the event titled “A New Rhythm for Chongqing: Afari’s Smart Driving-An Evening of AI Innovation & Brand Launch” marked a pivotal moment for Chongqing Qianli Technology Co. Ltd., signaling its evolution into a new era. Alongside the launch, the company introduced its new English brand name, “Afari,” and outlined its forward-looking AI-automotive integration strategy.
Prominent Figures and Industry Experts Highlight Afari’s Vision
The launch event attracted influential leaders from the automotive and technology sectors, including Yin Qi, Chairman of Afari Technology, and Li Shufu, Chairman of Geely Holding Group. They engaged in insightful discussions about the transformative potential of AI in the automotive landscape.
Adding a dynamic touch to the event, renowned actor and director Xu Zheng took part in a live demonstration titled 8D Journey with Afari, serving as Afari’s Smart Driving Experience Ambassador. Alongside professional race driver Ma Qinghua, Xu Zheng showcased Afari’s intelligent driving system navigating Chongqing’s challenging environments-from the winding roads of Gele Mountain to the intricate Panlong Interchange, the vibrant Jiefangbei Commercial District, and even complex underground parking facilities.
Earlier in the day, Yin Qi contributed to a high-level panel discussion themed “AI + Cars: Shaping the Global Hub for Intelligent Connected Electric Vehicles.” Joined by Zhu Huarong, Chairman of Changan Automobile, and Zhang Xinghai, Chairman of Seres, the panelists exchanged perspectives on AI’s revolutionary impact on the automotive industry and reaffirmed Chongqing’s strategic goal to become a leading center for intelligent connected vehicles.
Afari’s Core AI Strategy: Driving Innovation Across Three Pillars
Since initiating its AI-driven transformation, Afari has concentrated its efforts on three key areas:
- Advanced Smart Driving: Leveraging large-scale AI models and reinforcement learning, Afari’s 8D real-world challenge in Chongqing demonstrated a system designed for enhanced safety, fluidity, and intelligence. The technology strikes a balance between cost-efficiency and high adaptability, ensuring robust performance in complex urban settings.
- Next-Generation Smart Cabin: Afari’s innovative Agent OS integrates natural language interaction, continuous memory, comprehensive mapping, and a concept dubbed the “third living room,” creating a seamless travel companion that extends beyond the vehicle into everyday life.
- Smart Mobility Solutions: Accelerating the rollout of robotaxis, Afari is developing Level 4 autonomous driving capabilities aimed at delivering personalized, flexible mobility experiences.
Chongqing’s 8D Challenge: A Testament to Afari’s Intelligent Driving
Actor Xu Zheng praised Chongqing as an ideal proving ground for Afari’s technology, stating, “Selecting Chongqing was a masterstroke!” The live demonstration featured demanding scenarios such as sharp mountain bends, narrow urban passages, unexpected pedestrian crossings, and complex highway interchanges. Afari’s system, powered by 6D multidimensional sensing, automated defensive driving, AES intelligent obstacle avoidance, and spatiotemporal optimization, delivered a driving experience that is safer, smoother, and more intelligent than ever before-setting a new benchmark in smart driving technology.
Introducing the Afari Brand and Long-Term Vision
At the event, Afari unveiled its new English name and logo. The name “Afari” is inspired by the word Afar, symbolizing intelligence with “AI” embedded at both ends and “FAR” at its core. This reflects the company’s mission to advance far-reaching innovations through AI, encapsulated in the motto: “We go far with AI.” The name also evokes the idea of “A far I,” representing the journey toward one’s future self and continuous self-improvement.
The brand’s triangular logo, derived from the initial “A,” embodies vision, strength, and unity. Its signature “Afari Red” color conveys warmth and vitality, symbolizing AI’s role in enhancing human life.
Chairman Yin Qi elaborated on the “Afari Plan,” a strategic roadmap centered on the principle of “One Brain, One OS, One Agent.” This includes:
- An AI brain powered by large-scale models.
- A unified operating system integrating memory, behavior, and control across multiple devices.
- A highly personalized AI assistant delivering seamless, cross-device, and cross-scenario services.
Afari envisions a future where AI and humans coexist symbiotically across retail, industry, and mobility sectors.
Closing Spectacle: A Drone Light Show Envisioning AI’s Future
The evening culminated in a breathtaking drone display featuring 5,000 drones illuminating the Chongqing skyline. The aerial performance artistically depicted themes such as intelligent robots, AI-powered mobility, home automation, and the boundless potential of AI-driven minds-painting a vivid picture of the future Afari aims to create.
