Nvidia CEO Jensen Huang gave a keynote speech at the 2025 Consumer Electronic Show, which was held in Las Vegas.
Huang announced during the event the new RTX 50 Series GPU cards, led by the flagship RTX 5090.
These GPUs are powered with the new NVIDIA architecture Blackwell and use AI to deliver unmatched performance and visuals.
Huang said that without AI, the engineering team would not be able to design and create these cards.
AI is also heavily used when delivering the performance of a GPU’s next-generation, so it will be a difficult hill for competitors to climb in 2025.
AI-Driven rendering and performance
The RTX 5090 boasts a staggering 92 million transistors. The card can perform over 3,352 trillion AI Operations per second thanks to its fifth generation Tensor Cores, and fourth generation RT Cores.
This AI power will translate to significant advances in neural rendering, digital humans technologies, geometry and lighting. It will open up a whole new world of AI enhanced graphics. The Blackwell architecture, DLSS 4 and the RTX 5090’s performance can be up to two times better than its predecessor, RTX 4090. DLSS 4’s Multi Frame Generation uses AI to generate extra frames, boosting frame rate by up to eight times compared to traditional render.
RTX Neural shaders and Autonomous characters
NVIDIA also introduces RTX Neural Shaders. These use AI networks in programmable shaders for creating film-quality lighting and materials in real-time. This technology, combined with advances in ray-tracing and AI powered facial rendering, promises to make a significant leap forward in the realism of game characters and environments. The RTX 50 Series GPUs also power NVIDIA ACE. This is a suite that allows autonomous game characters to act more like real players. These AI-driven character can perceive, plan and act intelligently. This adds a new dimension to the gameplay.
Microsoft is excited to partner up with NVIDIA and bring industry-wide support to neural shading technology. DirectX will soon support the Cooperative Vectors technology, which will unlock Tensor Cores in NVIDIA GeForce GeForce hardware and allow game developers to fully speed up neural shaders for Windows.
– Bryan Langley, Microsoft’s partner group program manager for Silicon, Media, and Graphics.
Pricing and Availability
The GeForce series cards will be available soon, that is, by the end of this month. This was a lot sooner than many expected.
The Nvidia Australia website lists local pricing. It’s no surprise that the highest level of performance isn’t cheap.
- GeForce RTX 5090, Starting at AUD 4,039
- GeForce RTX 5080, Starting at AUD 2,019
- GeForce RTX 5070 Ti, Starting at AUD 1,509
- GeForce RTX 5070, Starting at AUD 1,109
The RTX 5070 is a great value. It delivers RTX 4090-level performance for less than A$1,000.
Let us know if you are definitely going to get the RTX series cards in the comments.